Where this comes from.
For twenty years the work was programmes and people. Youth development programmes that ran for a term. Learners mentored one at a time, over years. Later, programmes designed for organisations to deliver at a scale one person never could.
Different rooms, and the same thing happening in all of them: somebody capable, stuck on something that was never about difficulty.
A programme ends and the room empties. The decision it prepared someone for arrives four months later, at night, on their own. That gap is where the help was needed, and never where the help was. Four products came out of trying to close it.
The company worked in enterprise technology before turning to products people use directly.